Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SAP SE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to login, shows what I need for my job and easy to use. That’s all I wanted.
Non intuitive and slow. Can’t scroll down to see all expenses submitted. Unable to view attachments. The only thing this app does ok - is makes it slightly easier to take a picture of receipts and upload them, although very slow, so I can then use the laptop to finish my expense report.
The mobile start team really outdid themselves here. What a great app I can’t wait to see future versions because this version is pretty awesome.
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