Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oleh Kravets · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good
Don’t play this game if you want to actually play it. This app absolutely assaults you with constant ads. And they don’t even offer a version of the game you can pay for to remove them, which I would happily do. The ads used to be between every game you play but now they have included ‘ad breaks’ every few minutes. It’s CONSTANT. Play the game for 2 minutes? AD. Did you lose? AD. Pause the game? AD. Breathe in your phones general direction? AD. Oh and besides those ads there are also constant ads running at the bottom of the screen that are really easy to accidentally click on while you’re playing. Do yourself a favor and don’t download this ‘game’ (AD).
I've had to redownload this game multiple times because it's always freezing.
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