Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sabrina Holzer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ads make play impossible.
I would like enjoy the bears game, however all the adds are annoying. It should be fun to play not frustrated because you can’t play.
I was so looking forward to playing this game and unfortunately I was met with Disappointment. I understand that free games are going to have ads but this ones ads pop up right in the middle of the game, which then causes the time to play to run out. Not cool!
The cute gummy bears need your help. Immerse yourself in a colorful candy world and connect as many gummy bears as possible. Match at least three bea...
| Name | Price | Type |
|---|---|---|
| 300 Coins | $0.99 | One-time |
| 800 Coins | $1.99 | One-time |
| 2000 Coins | $2.99 | One-time |