Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Polk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On the most recent occasion I tried to use the app it first kept forcing an update (even though app store implied it is the current version), then when I attempted to login it will only allow me to create a new account rather than signing in with an existing one. I tried multiple ways to try to get to the sign-in screen but no-go. When I proceed with the only sign-in option (to create an account) and enter my information it then complains that the email is already in use and provides no option to sign-in instead. So basically the app is unusable. I have ordered throughJackRabbit a number of times in the past and wanted to give my business to a smaller company but it looks like I’ll need to migrate to one of the bigger names based on the app experience.
Unfortunately I can’t order anything because I can’t add an address. It gives a rough estimate of my location, but when I adjust the pin to my exact location, it lists a completely different address than where I live so undoubtedly, my order would get lost or delivered to the wrong address. I don’t understand why an app that specializes in deliveries won’t let you manually add an address? Weird
I’m sorry Kevin, but I think this app needs to be more polished when competing against companies like Uber eats and DoorDash. No doubt you put effort into developing the app, but why would I need to install an update (through an in-app modal) after I install the app for the first time? Why not “fix some minor bugs” and push it to App Store Connect? If they’re just minor bug fixes, why do you have to circumvent Apple’s pipeline to get them pushed out? That just doesn’t make sense to me knowing how easy App Store Connect is and honestly very sketchy from a users perspective.
JackRabbit Deliveries is the most trusted name in the Restaurant Food Delivery biz. Local Restaurants, Local Drivers and Local Customer Service. This...