Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app makes it more difficult to go through pages. You cannot squeeze to enlarge articles any longer, on the laptop moving from one page to the next is difficult because you continue to get the calendar. Terrible update.
App constantly “forgets” that I have a paid digital subscription and constantly wants me to “subscribe”. I get the morning news email digest but if I actually want to click through to read an article - oh boy what a headache!!! An endless loop of login attempts as if I am a new subscriber. This app and UI has been awful for years. Cluttered with ads and pop ups. I actually use to work in a Gannett newsroom and really want to support the IJ. But this app is awful! I can see why the Ithaca Voice is so popular.
If we can not be there, it is a way to stay in touch..
From critically acclaimed storytelling to powerful photography to engaging videos — the Ithaca Journal app delivers the local news that matters most t...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $9.99 | Monthly |
| Monthly Digital Rate | $9.99 | Monthly |
| Ithaca Journal (Monthly) | $16.99 | Monthly |
| Ithaca Journal Annual Digital Subscription | $69.99 | Yearly |