Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sinclair Broadcast Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Brief. Often, All I need
I'm currently using version 6.11.6, build number 145 on an iPhone 6s running iOS 10.0.2. This most recent version of the app has become practically unusable to me due to the fact that it continually takes me to the App Store for who knows what, and most recently even opened some gaming page that brought up a notification that it wanted me to click "OK" to while I was trying to read one of the articles. Instead I quit the app and closed the browser window. You MUST do something to address this behavior. I can't read a single article or even scroll through the list of articles without being transferred to the App Store against my wishes. This is a MAJOR usability issue which needs to be fixed pronto. I will not be able to use the app again until this gets addressed.
I love how easy to use this app is compared with other Syracuse news apps. You can quickly swipe through top stories and watch the live weather radar. Also, notifications let you know when there's big news around town or when a storm is about to hit.
The CNY Central News app delivers news, weather and sports in an instant. With the new and fully redesigned app you can watch live newscasts, get up-t...