Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Combining two stations, where you can only stream one is ridiculous. It may sound petty, but I get attached to my morning personalities. Now I cannot stream NBC. The ABC station lacks quality. From the cheesy anchors to the unsteady camera work on ABC, I prefer NBC. Also, the weather tab does not give the hourly forecast or the 7 day forecast. There is nothing up to date in the tab except live radar. If you fish for it eventually you get weather, but why not put it under the WEATHER tab?
I used to rely ONLY on this app for weather radar and had all my family and friends loving it, too. Since the original NBC2 app was dumped for this new version, we are all dumping the new version and found Wink Weather app to replace it, We can set it to see our current location and, as an added bonus, we can see traffic notifications with a quick tap! We can’t understand why NBC would take something that was THE best local weather out there and switch it for something so worthless. We used to be able to set up the app to see full screen real-time radar with one tap, see our exact location as we travel AND set up other exact locations like exact home address. We could even see weather in locations we were heading to. I would not download this app hoping for a good weather option. It’s worthless. Until NBC goes back to their original version, try Wink Weather and check out the bonus traffic view.
Why are there stories over a month old still in the feed??? Purge old stories after a specific time period (like a week, not > 30 days). While the news cycle may be slower in SWFL as opposed to larger markets I’m sure you can find more recent and relevant filler pieces.
Get the latest Southwest Florida news and weather wherever you go with the redesigned Gulf Coast News App. Read and watch local and national news, ge...