Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ITALIA TRASPORTO AEREO S.P.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s honestly kind of hilarious how poorly this airline operates. Italy seems proud to call it their national carrier, but the experience says otherwise. Their lounge didn’t have a single available seat, the domestic terminal felt more like a chaotic amusement park, and aircraft assignments seem totally random—whatever plane lands next is what they use. We booked Business Class, only to end up in standard economy seats after a last-minute aircraft switch. Looking at the flight logs, they used a different plane on the same route every day for a week—only one of which actually had real Business Class seating. At the end of the day, we don’t even care that much about the seat, but when you pay extra expecting proper service, a decent breakfast, and the seats they advertise, it’s a letdown to get an outdated aircraft instead.
At least it appears that they are reading reviews and trying to address some of the issues raised. However this app has a long way to go. With all the very good airline apps out there(united, delta, Lufthansa etc) I’m surprised they can’t figure it out. Some specifics: every time I open the app it wants me to check in- even after I’ve boarded the plane! It asks for the same information multiple times. You can’t easily manage your flight (i.e. look what is going with your connection in the event of a delay) and in the event of a delay there were zero notifications. I was generous with a 3 star rating.
You buy the ticket from the web while you are logged in, and the ticket doesn’t show up on the mobile app. What on earth have you done? There are three million clicks to check in. You need to even repeat information you already have in your account, like email address and phone number. Every time you check in. Why?? You can even add multiple tine your ticket in the app. It doesn’t check for duplicates. Very confusing. The boarding passes generated for the iPhone wallet don’t expire automatically like it happens for any other app, so you have to manually remove them. When you add some service during check in, the app basically fails any type of payment you try (credit card, PayPal, etc). Also, have you heard of Apple Pay? It works 100% of the time and it’s the simplest to integrate! Oh and I forgot … to check the flight status, you need to manually search the flight as opposed to pick the information from the ticket you have in the app. After you search manually … it doesn’t tell you at what gate the flight is!!! Brilliant! Come on guys, this is not hard!
APP ITA AIRWAYS: NEW FEATURES AND ACCESS TO VOLARE PROGRAM - BUY Choose your flights and purchase your tickets for all destinations operated by ITA A...