Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deplike YAZILIM Muhendislik Sanayi ve Ticaret Limited Sirketi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried this with an iRig Stomp box I’ve had for a few years. It was noisy and bad sounding, so I deleted the app, canceled the subscription and requested a refund for the subscription fees minutes after testing. Apple & the App developer are denying my refund request. That’s not cool.
Before I got the app I was a loser who couldn’t get a date. Now all the girls are following me. I hope it’s my playing and not the money I got with the app
No clue if the app is any good if you pay for a license but the publishers scummy pricing tactic means I’ll never know. Upon first opening the app I was greeted with an 8 (eight!) minute countdown to buy a lifetime license for $45 dollars after which it would shoot up to $200. 8 minutes! You have eight minutes to go from zero knowledge about the app to either make a great purchase at a fair price, blow $45 on garbage, or be a reasonable person that will take more than 8 minutes to evaluate the app and decide if you want to use it and support the creators at which point the price more than quadruples. I chose the fourth option: close the app and cross it off the list of potential purchases.
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