Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Almateq SRL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The old saying goes, guitar sims are good on guitars, and great on everything else. This is no exception, I think the best deal here is for the FX package that gets you a ton of iOS effects very cheaply. These work in stereo, they work without any guitar stuff interfering, they are absolutely studio grade processors for AUM or your iOS DAW. You also get models you’ve already bought on desktop for $1 fee. The negatives are that the preset handling and MIDI implementation and general UI is full of jank to the point of near unusability. AUM Presets will be lost at random times leaving you with a blank pedalboard…you need to save presets internally to THU always. They have their own MIDI mapping thing where they don’t publish out to the plug-in interface so you have to see what can work there I still haven’t dug into it. When AUM gets into a memory crunch it can bail out the THU plugs before it does others, suggesting they have some bloated cross-platform library or something in use. Finish the product! But it’s hard to complain too hard with this deal and I even bought some of the individual modules like the Blue Sky and the Binson Echorec. And just because they put a pedal UI on a processor doesn’t make it worse than the ones that have a rack UI. They are one of many choices in desktop but there’s nothing quite this extensive on iOS and they should get rid of the jank to earn a certified hit.
OK…. here’s a few things that make this a rather weak Guitar Fx processor. 1) It’s not overly intuitive to build out your signal chain (or pedalboard). There’s already a few of these on the market (Amplitube, Bias and others); sooOOooo there’s no reason NOT to learn from these on how to make it easy [keyword EZ] to build out your signal path. You’ve got down to the corner of the screen and hit a plus button and stuff…..it’s rather confusing. You also DO NOT see the path routing; aka the patch cables between fx or amps in the signal path, which makes it more confusing. 2) Quality - I was looking for a harmonizer. They have one; but it doesn’t have the EXPECTED features. Again, harmonizers have been out for DECADES….just look at the best ones and provide the same functionality. Their software DOES NOT have a pitch adjustment like +/- cents to give that “thicker” sound. I don’t think their product has a delay for the harmonizer. These are common on all of the better software/rack units. Ideally you should be about to route the harmonized notes to a separate output than the original if you want to put different fx on those notes. 3) Instead of having actual knobs and sliders that work ::: to adjust the fx pedal a side screen comes up with a set of adjustment controls. REALLY? That’s like 1990s software design. Other vendors in the market have knobs that REALLY turn to adjust things, but not THU. Overall….the product seems CHEAP. I wish I HAD NOT wasted my money on it. Churned in CBus
Downloaded the free app to trial it on iPad Pro, with high hopes and a willingness to adopt if it was useful. Although there were initial disappointments, they have all been ironed out over the last few months and I can safely say that with AUv3, frequent updates, fixes and new amp packs available this is now the premiere all-in-one solution for iOS guitarists — especially who use a host/DAW. The raw amp sims sound great and very usable. FX are abundant — though I personally find the layout a little clunky. Still, it’s highly programable and the quality is excellent. Also very nice to have the same platform for desktop and iOS. iConnectivity iConnectAUDIO4+ support has now been added by the developers which I’m very grateful for.
Overloud TH-U turns your iOS device into a Guitar and Bass amp simulator, to let you play live, practice or record: standalone and AUv3, with IR Loade...
| Name | Price | Type |
|---|---|---|
| TH-U FREE Pack | $0.00 | One-time |
| 11360 pack | $0.99 | One-time |
| TH-U RockGuy for Desktop | $0.99 | One-time |
| American Classics Rig Library | $17.99 | One-time |
| FX Pack | $24.99 | One-time |
| TH-U Metal Collection | $29.99 | One-time |
| TH-U Rock Collection | $29.99 | One-time |
| TH-U RockGuy Collection | $29.99 | One-time |
| TH-U Full for Desktop Owners | $59.99 | One-time |
| TH-U Premium | $119.99 | One-time |