Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Latech Consulting, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Went into the gym today worker said I have to download the new app to scan the barcode, went into the app and tried putting my info in but it didn’t work. Just says wrong info put in but it’s the same info on my last app. Don’t recommend downloading it just tell them your code when you get in!
Literally paying for a membership that I can’t use lol. They decided to switch apps and to get people to switch over they have you scan a barcode, when I scan the barcode it takes me to the app that I already have had downloaded to my phone for months! Most expensive gym in town what a joke.
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