Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christopher Manahan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For a game that sounds so simple, it can trip you up sometimes. It's an enjoyable way to spend a few minutes unwinding
This app keeps you coming back for more. Basic color matching game but oddly competitive at the same time
Not entirely challenging (I was maybe starting to get bored when I got one wrong), but still a fun way to spend a few minutes, reset your eyes, maybe reset your headspace. :)
Color Crack is a simple but addictive game where you quickly guess the correct color shown above. If you think it sounds simple, think again. Miss one...