Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SAP SE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I avoid using this app at all cost. Log in is slow, majority of the time I have to kill the app, because it is hung and unresponsive from last session. Scrolling is poorly designed with multiple internal windows that scroll. Will not allow touch dialing of numbers, except for the main number (ie cant call a mobile number). App must block copy function, because it won’t allow me to copy the phone numbers to paste into the dialer.
Slow to load, refresh, and navigate, this software is a barely functional disaster of terrible design and planning. I can only imagine such a dumpster fire was spawned from an attempt to spend as little as possible to replace another broken system, which was also intolerable, yet somehow better than the infuriating high school coding project that is this application. Any company that accepts this as a proper tool for employees to use is directly insulting you. “You are not worth the money, your needs are not worth thinking about. Take this broken hammer and figure out how to build something in our name.”
By far, this is an improvement from all previous versions but it is still very slow to log in, get the data from and to the server and years away from being anything like sales force
With the extended edition of the SAP Cloud for Customer mobile app for iPhone and iPad, you can gain real-time insights into your company’s ever-chang...