Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Four Letter Works · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Do NOT choose the 2-week free trial. It doesn’t exist. You will be charged a subscription immediately. If you try to manage the subscription through the app you can’t. It throws a page of errors. If you want to contact app support you can’t unless you sign up for a Google account. It appears app support is nothing more than a Google form. The game itself looks really good. The app contains so many errors and the weirdest subscription page I’ve ever seen (it appears to choose a subscription at random if you try to activate the free trial they claim to offer). Stay away.
Upon first glance, this game seems easy. How hard can it be to guess a four letter word, right? Wrong. This is a challenging game that requires knowledge of language and logic. It’s a great way to work my brain and is oh so satisfying when you actually guess the word!
I really like the game except I’m seeing the same facts repeated in the different categories. Also, in “Days Gone By”, I have one left to complete that somehow is set up to have 6 letters; all the others are 5 in this category. Can’t finish until this is fixed because, no matter what you put, it isn’t accepted - am guessing because it should be set up for 5 letters. Please fix.
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