Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KUBRA Arizona, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had to download the app to make a payment because the website was always down - 3 different computers, 2 devices, and 3 different browsers. But there is no select due date when making payments. It’s the day you submit. I have a budget for a reason. It matches up to when I get paid. So if I want to set the payment date, then I either have to autopay, which doesn’t work for me, or remember to pay on the ever-changing due date.
I used to enjoy the use of this app, but apparently when they payment method they didn’t work the app out correctly. I used the fingerprint method of logging in before and it worked every time. Now it doesn’t. It tells me every time I must log in first and can then use it. I follow the instructions and it will allow me to use the fingerprint for 1 day. Then I have to enter the password again. As every account has different requirements for passwords and they changed their requirements also I then have to wait until I return home from business trips to pay. If they claim to be such a good and modern company don’t you think they would have the ability to correct an issue such as this?
I find the app useful for reporting and tracking outages and looking at my bill. My suggestion for improvement would be to not require signing in with user name and password so often. The security on this app is more rigorous than my banking apps. I find myself not using it because it wants me to use my password before it will accept biometric sign in. The password required is hard to remember so I just close the app; it is almost unusable. Thankfully I can still track outages without my password.
With this free app from Rocky Mountain Power, you can pay your bill, report a power outage or check the status of an outage from anywhere 24/7. Bill-r...