Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lotteries Commission of Western Australia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If first division prizes were capped at $50Million, then more people would get a bigger payout in the lower divisions. Additionally, if all Lotto games cost the same (say 50cents per line) then more people would play more games (I won't play Tuesday and Thursday Lotto because of the cost). I realise that Saturday Lotto is the most popular game but don't believe that is an excuse to make the games more expensive. Apart from a reasonable administration cost, most of the money paid by WA Lotto players goes to Charitable and Community projects in WA and prize payouts, so anything that can increase Lotto income is of benefit to the State. I am at a loss to understand why Lotto's game cost increases with monotonous regularity. Everyone knows that people spend more on gambling the poorer they get - the 'Lotto Dream' is often the only future that many ordinary people can envisage, with real income dropping faster than inflation is rising and Social Security retirement pensions are becoming increasingly unlikely in the not too distant future.
This app has improved which on the whole is great. I still don’t know why you can’t swipe to remove old tickets that haven’t won and keep the relevant tickets at the top. I also don’t understand especially with today’s technology why you cannot scan your ticket and check if it is a winner. Surely the technology is there? Saves queuing at the shop and checking every ticket you have purchased slowly!
Saturday 5pm I’m out past Eneaba in regional WA Mother phones me she is in hospital hospital. She is lucky to get hold of me, I must be in a sweat spot for mobile reception. “I haven’t done my lotto and I’m stuck in here” she exclaims, worried that the day she misses is the day her numbers will come up. She usually goes to her local agent for a natter as she doesn’t have a lot going on being an older adult. “No worries Mum send me the numbers and I’ll do it on my Lotterywest App, but it u win first prize my commission is 1%” we laugh. Mother always plays the same numbers, has done for years, a few wins here and there too. However, she is still eagerly waiting on the big one, the elusive first prize. She replies “Don’t worry about it, if I win you’ll be well looked after”. I end the conversation with good advice “Mum just download the App it’s easy to use and perfect for times like this, it doesn’t mean you miss out on visiting your agent to say hello you can do both.
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