Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heartland Payment Systems, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The App UI is well done. It’s been a great tool as a parent of a kid with restricted diet. Knowing ahead of a time, what meal will be served to your kids at the school allows you to plan for the dinner. Enhancement request: Can you build a vegetarian option under the allergy section? This will allow kids that follows vegetarian diet check that to let the staff know of kids diet restriction.
What the app is supposed to do is a great idea. The issue is that this app constantly crashes. I can’t take off old schools…it crashes. I can’t add a new student…it crashes. Half the time I just try to view the menu…it crashes.
I have two stars because it’s nice to have something like this, but it’s pretty poorly executed. When I was able to make an account (it was difficult), the app crashed. I would say that it works about 50% of the time I use it. Outside of that, it flashes and is stuck on the home page and won’t load. Once it does that, it’s basically a wash for the day.
The MealViewer App is a powerful tool for parents and students. See what’s being served at your student’s school right now. From nutritional informa...