Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heartland Payment Systems, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No Apple Pay? And the version history says “added Apply Pay” even. C’mon… I will not give every random app my credit card information hoping they won’t be hacked. Especially not when there’s a very secure payment mechanism built right in to the phone. Downloaded last year and deleted because no Apple Pay. Downloaded again tonight after seeing “added Apple Pay” in the version history. I guess I’ll be deleting again. 😕 See you (maybe?) again in 2023.
The app just doesn’t work when you go to add a card making it worthless for processing a payment in restaurant. This would have been a fantastic idea and I gave it two solid tries before giving up and simply taking my receipt up to the cashier instead. Worse yet, the app doesn’t even support Apple Pay so I have to enter my card information manually. Bad developers. Stop forcing users to do this. It’s 2021. Apple should really be forcing developers to, by DEFAULT whenever requiring payment information, to integrate Apple Pay. Seems they wrangle the restaurants into this ecosystem, too, where the Point of Sale systems are also Heartland branded. I feel bad for the establishments that have invested in these systems as the support is clearly terrible. Reviews dating back a year with no resolution in sight. Looks like I’ll have to continue to pay the old way but that’s better than having a janky application try and handle my credit card information. Yikes. Steer clear of this one.
I have restaurants that switched to this App. BRILLIANT!! I also eat at least daily at my restaurants. I use this exclusively. Fast, efficient, minimal issues. Great product. Also ToGo orders can be done quickly on here. One issue I would like to see an improvement on is I have a lot of credit cards that are filed by last 4 digits. But that requires me to look up my credit cards. I wish I had the ability to list the name or significance of the credit cards. Great product. Thanks.
Scan: Heartland Guest allows you to scan a code on your guest receipt to earn loyalty points. All your points are managed in the app and automatically...