Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Wood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game has me hooked trying to figure out the best solutions possible. Great visuals and simple animations really make it stand out compared to some of the low quality games you see.
Graphics and tutorial are great! First few levels make you think the game is easy but as you progress it becomes more difficult. I like that!
Love the cute alien graphics. The puzzles start out easy with great instructions but there is definitely a challenge as you go along. Keeps you engaged.
The galactic nomads of malicious exploration or GNOMEs have launched an offensive and are heading towards our galaxy. Will you be able to stop them?...