Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Wood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really feel challenged with this game....I like to try to get the word before the definition comes up. Some of the rounds are easy while others are more difficult. Nice mix!
Have your friends download the game too and race each other to see who can complete a round the quickest! Every time I win, they always complain that I somehow got easier words than them, but we all know it’s really cause I’m just smarter! This game is a blast to play!
I’m a words person, and I like the way this game twists my brain around. I just burned a solid hour playing a few rounds, and it felt like utter defeat when I had to give up on the last one. I’ll be back tomorrow.
Bits & Pieces is a new kind of word game that not only entertains but educates. Guess the shared bits to complete the words and earn a piece of the my...