Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chuck Smith · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t play mobile games as often as I used to, and when I do, I don’t typically play games like this. But boy is this one addicting when I get into it. There’s a little learning curve as you understand the ways of playing well, but you quickly build skill. It’s fun with a bot, and good lord do I have a hard time putting it down if I’m playing it with a friend.
The graphics & music set a zen mood for this entertaining game. You’ll find yourself duped one game and victorious the next. It’s a quick learning curve and fun to jump on and play
You both move at the same time, in secret. Only when the turtles land do you find out whose plan just fell apart. Oh no — this ain't your traditional...