Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗European Society for Medical Oncology - ESMO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app did not work on my iPhone 15. The tech support address (emo.org) is not a valid address
Much easier to search for meeting sessions than the ESMO website. Well done, app developers.
ESMO Event App is an event library app that lists all of ESMO’s conferences. Simply download the app and then choose the ESMO Conference you are inter...