Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Liverpool · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Needing an app that lets me add mood options for the situation. With continued use I’m noting some things that could be expanded or improved
Just downloaded this and it wouldn’t let me set a pin
Offers a good enough about of help for an app that’s free can’t afford all the paid apps. Just wish it worked with positive emotions too.
Catch It is a joint project between the Universities of Liverpool and Manchester, to help users better understand their moods through use of an ongoin...