Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heartland Financial USA, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The repeated pop-ups on every screen are annoying. Also the app isn’t associated with the bank URL so password managers like 1Password don’t know which login credentials are associated.
Because of the business I run I deposit at least one check per day. About 10% of the time it recognizes my checks. Most every time i have used this app i have had to log out completely, log out, delete the app, etc. in hopes that it will work. I deposit checks in my personal account at another bank regularly and I never have this issue so it tells me that it’s the app. I contacted their support line and there was nothing they can do. It’s such a frustration and a waste of time to have to have to run checks to the bank when the app supposedly has the capability. Please fix this, this makes for a lousy user experience.
Look citywide is a relatively small Colorado bank so I don’t expect it to have some ultra robust app. The app literally does everything I need it to and more. I really like the pay a person feature and use it at least once a week. Great job with the app and I’m so happy to support a local Colorado bank.
Banking on the go is easier than ever with Citywide Banks, a division of HTLF Bank mobile banking. Securely manage your money 24/7 from almost anywher...