Late Shift - Your Decisions

CtrlMovie · iOS

Late Shift - Your Decisions

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Late Shift - Your Decisions screenshot 1Late Shift - Your Decisions screenshot 2Late Shift - Your Decisions screenshot 3Late Shift - Your Decisions screenshot 4Late Shift - Your Decisions screenshot 5Late Shift - Your Decisions screenshot 6Late Shift - Your Decisions screenshot 7Late Shift - Your Decisions screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Late Shift - Your Decisions Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.3 (525)

Rating Distribution

4.3
★★★★
525 reviews
5
10%
4
3%
3
5%
2
11%
1
71%

Top Countries

🇨🇳 CN🇹🇷 TR🇺🇸 US
Reviews (3)
★★★★★App avenger6/4/2018
A+ for effort

As a fan of CYOA books and the epic X-Files game from a decade ago I was excited that this game existed and have already shared the link with several friends. The soundtrack is fitting without being annoying, film quality is above the bar. The story is interesting and the actors are good. The scripted cursing is a little over done. I’m not opposed to curse words for effect but this guy curses for absolutely no reason. Would love to see more choices that actual change the direction of the story and more user interactive keypads. etc. but overall its pretty fun. Haven’t gotten to the ending yet but I hope it’s not corny. Going to give it 5 stars instead to subtracting one for issues above because I hope they will continue to make more. *** adding a correction and another star. The above about more choices was based on only playing the game once. On 2nd try there are vastly different scenes and scenarios. Playing it safe leads to less choices.

★★★★NExUS1g5/10/2017
F-bomb dropped a little to much for my liking but this is the best game out there!

I used to read the "choose your own adventure" books like crazy as a kid! I loved them!!!! Finally, an app that mirrors my favorite books! I would have given it a 5⭐️ all day long except for the use of curse words. In just the free trial portion of the game/movie, I counted 5 f-bombs dropped. Not to mention some other choice words. I'm the type that does not watch rated R movies so I was taken aback by the frequent use of this type of language. I am not sure if I'm going to pay the $4.99 for the game because I don't know how far this game will go (cuss words, nudity, gore etc). I'll have to give it some thought. TIP FOR DEVELOPERS: Make it so we can choose which "rating" we would like to play or choose whether or not we want to hear cuss words.

★★☆☆☆Music Heir3/10/2017
Wanna write the end of this story? Think again!

If this app was more engaged with the user, I might be all over this. I do not believe I could tolerate this sort of inflexible drama. The protagonist is a subdued, pliable, and immature individual. Most of the choices and consequences reflect those qualities instead of impacting the plot or setting of the story. Although the app inspires its theatrics effectively, its lack of substance does not help decision-making as some decisions made do not reflect what was intended; i.e.: a decision to go somewhere despite an obstacle, as opposed to not moving, is still impeded by the given obstacle. As a result, the choice paradoxically cancels itself out. There are also times when engaging a decision can seem awkward; i.e.: manipulating a car with unwritten prompts suggesting "Go Left" or "Go Straight". Considering cars are often present in the story, this can also put the whole experience of the app in limbo. This app can yield a cult-thriller-film following, maybe even become the next "Duel". It is nonetheless a subtly written story that allows the user to manipulate some factors except the most important factor: the protagonist. I believe this app needs to engage the user more so by explaining how the protagonist is at the beginning point of the story, what he is and is not capable of, and how the user can engage the protagonist intently instead of passively. Make those changes and this, or the next app, could become a lot more fun, exciting, and unpredictable.

Version History (23)
2.2.38/6/2026
2.2.17/14/2026
2.27/10/2026
2.1.15/15/2025
2.15/6/2025
2.0.67/23/2024
2.0.512/10/2022
2.0.44/30/2022
2.0.34/2/2022
2.0.23/25/2022
Available In (114 Countries)
🇨🇭 Switzerland🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇰🇷 South Korea🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (18)
ArabicCzechDanishEnglishFrenchGermanHebrewHungarianItalianJapaneseKoreanPolishPortugueseRussianChineseSpanishTurkishUkrainian
App Details

In this BAFTA winning, interactive heist-thriller, you choose the adventure. Control the narrative through a maze of difficult decisions to unlock sev...

iOS App ID
886526292
Content Rating
13+
Min OS
17.6
Size
121.5 MB
In-App Purchases
Yes
Publisher
CtrlMovie

In-App Purchases (1)

NamePriceType
Late Shift Bundle$4.99One-time