Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CtrlMovie · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I remember playing The Late Shift on PC via steam 2 years ago and it was such an amazing experience. I would love to see this company partner with streaming sticks like Roku, Amazon Fire, Smart TVs etc - because interactive movies could work real well with the remotes provided by Roku and so on. Netflix had Bandersnatch which was a good start, but I feel nobody is leading yet in the interactive film space. Would love to see a sequel to Late Shift. I loved the cast. Perhaps a thriller-heist film since thrills and suspense work the best for interactive films. Overall, CtrlMovie has developed some great software to continue on. Hope to see more!
This app is a one trick pony! I been waiting for years to use this app with movie number 2. There should be somewhere between 10 and 20 movies available by now. I’ve gave up because It’s not going to happen. This app is a huge waste of potential! Just a huge disappointment.
Used this with the Apple TV version of Late Shift and a group of friends. Truly awesome experience! Bravo!!! Get both!!!
The CtrlMovie app allows you to make decisions for the protagonist at screenings of CtrlMovie interactive feature films. Be it at your local movie the...