Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rifaz Iqbal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t watch any movie you want, it chooses a random one and you have to pay for all of them
First impression is that it takes too long to load. Then when you select your Mood and Genre it takes a while to load but not quite as long as starting the app. All of this leads to the anticipation of a great movie selection. I selected "couples" as my mood because I never know what to watch with my wife and the Genre was "mystery." It recommended a movie called Exotica. It's about a guy who owns a nightclub and jealously watches his ex-girlfriend perform nightly. My wife would absolutely hate it. Try again and it recommends a Charlie Sheen movie with aliens. What a mystery indeed. I change the Genre to "thriller" and get the Sixth Sense. I would not have thought of that on my own and it certainly is a good choice. As far as recommendations, I was hoping the mood options would include mental states like angry, happy, relaxed, excited, depressed, motivated, learning. So for example if I was depressed then it would recommend a comedy. Also, an option that limits suggestions to what is available on Netflix or Hulu might be useful to many people. Overall this is a fun app and I'm glad something like this is out now. Thanks!
Find a movie you actually want to watch! Rent or buy the movies you find and watch it on any Apple device. Preview trailers on Youtube and the iTunes...