Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eamon Wyss · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried this app in search for an app to watch tv shows, then when I tried watching one it just said “VIDEO UNAVAILABLE”!!! 😡 This was obviously just a waste of time. I regret downloading this app. 😤
Snozzberry is a fun movie discovery app that lets you find great movies and tv shows to watch easily, by swiping through the movie lists of your favor...