Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Microworks POS Solutions, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good food and the app is convenient, but there’s a problem with the store selector. No matter which store I set as my home location, it always switches to Dieppe when I go to order even though the location I selected shows up in the sidebar.
In 1977 the first Greco Pizza Restaurant opened in Moncton, New Brunswick featuring a delicious line of pizzas and a new product called the "donair"....