Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Church Music Solutions, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We love the Substitute Organist Service, and the music it provides, but the SOS app has always been very frustrating due to its lack of flexibility. We wanted to be able to run it on iPhones, and we wanted a dark mode for the app to reduce the glare from the excessive white spaces in the app. We also needed separate expression controls for swell and great to match our organ console more accurately. As the app plays music, there is also no way to see which pipe stops and couplers are being used, so we have difficulty associating music that sounded out of tune with pipes that need tuning.
The app works great, but it needs music controls beyond play and stop. For example, our first hymn this Sunday is "For All the Saints." Since we stop halfway through to remember the departed, I have to put the hymn on the service twice with different verses. A pause button would eliminate that problem. The stop button cannot be used there because it advances the program to the next song. Speed controls would also help because not all congregations are used to singing certain songs at the speed they are supposed to be played at. Regardless, the program, music quality, and customer service are great. Roland, Sarah, and Lynea are some of the best people I've had a chance to work with. If your church needs a backup plan or a full time organist, this is the way to go. Keep up the great work.
Does your church have an empty organ bench? With the Substitute Organist Service from Church Music Solutions, your church's pipe or digital organ can...