Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Q42 B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are some micostutters which can be annoying and throw off your rhythm (iPhone 14 Pro MAX). It’s a great way to learn otherwise. Suggestion to maybe add a quick pop up or mini tutorial to remind folks how hex to binary works. I had to google to refresh my memory since I was barely getting 1 each try.
I downloaded this app so I could learn hex better. It did the trick, but I found out how addictive flippy bit is. My annoyances are, not being able to flip two or more bits concurrently. I play it two handed, come on, let me type in both numbers at the same time. Second, the missiles take way too long to fire. The animation is annoyingly long and I keep watching myself get a game over even though I typed in the correct value.
I wanted to see how well I could learn how to play this game and bitshift, and at first I got frustrated by dying over and over as I tried to figure everything out. It became a lot of fun though once I knew what I was doing. It would be really cool if there was something where you could put in your age and compare how you did to people in your age group and people outside of it like the kids from the study. I'm curious to see if I (an adult) learned how to bitswitch as quickly as the kids did.
Flippy Bit And The Attack Of The Hexadecimals From Base 16 Hi We at Q42 have teamed up with Russian psychologist Kateryna Afinogenova to create this...