Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have had a great experience with this app. I like the different options for reading the paper: view as a web page or view the electronic version of the paper. Scroll through the pages or select a section to view. I have not had any issues in over a year, and I use this app almost every day.
I think that this app is a ploy by the folks at the Monroe Evening News to improve sales of their print edition! Because no self-respecting group of journalists would put this out “as is”. It’s clunky and not very user-friendly. The classifieds can’t even be accessed without several hoops, and then you’re still likely to get an error message. When you get the daily email with reasons to read the News, the advertisement at the top of the page is so huge, it looks like it’s a story, and not just an advertisement. Misleading placement can confuse readers; advertising should be placed elsewhere in the email.
I enjoy local city news. I am from upstate New York where the local online news was something I enjoyed daily. Would be nice to have more local news about the Monroe area. There’s a lot going on out there...I appreciate the efforts that have been made recently. Thank you.
From critically acclaimed storytelling to powerful photography to engaging videos — The Monroe News app delivers the local news that matters most to y...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $9.99 | Monthly |
| Monthly Digital Rate | $14.99 | Monthly |
| Monthly Digital Subscription | $16.99 | Monthly |
| Annual Digital Subscription | $69.99 | Yearly |