Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗APG East LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Alyssa is great! Give her a raise and keep her happy! Best reporter we’ve had in 30 years! Thanks for hiring a true professional!
First of all, I just have to say that I was completely surprised to find my story on the product photo in the App Store! How crazy is that! Secondly, I hope there will be some connectivity through the app for comments at some point but I understand why there wouldn’t be. Read only is fine for now. Otherwise, everything seems to be working smoothly.
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