Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I gave this app a 1 because 0 is not an option. Launch the app, you get 3 minutes of ads. It inserts ads during broadcasts, especially sporting events. Make a phone call during an ad? It pauses the ad and resumes when you hang up. Want to listen on your phone? If you turn off the screen on your phone, it stops playing. Apparently it wants you to stare at the banner ad while listening to zip recruiter and sports gambling ads. Car play takes it to the next level. Want to listen while you’re going on a trip? If you start playing and then switch to your map, it stops playing most of the time. No other audio app does this. Then sometimes it shows it’s playing but no sound. Yes, audio is turned on the car stereo because everything else plays. Other times, you get a black screen. WJR should be ashamed this app bears their name.
All the sudden, if I don’t keep the app up and running on my phone it closes and fades out. I have to keep my phone awake. This doesn’t happen with any other audio or podcast app. I know the audience is generally older, but you need some young folks in IT to make this app work better.
Finally WJR pulled the trigger and made "the app"! Thank You, Thank You, Thank You. Nice an easy one touch to listen app! Hey even the voice of the Great Lakes can be heard everywhere I go up north and places unknown!! Works great on 3GS and iPod Touch! EDIT: well after having the app for a couple of weeks, here is an update... this app is kind of like a motorcycle, it takes a couple of kicks to start it... i'm sure it will be fixed soon? I HOPE! It will eventually start, but it takes a couple of time in/out of the app to "get'er'going"..... as of now I still use app: WunderRadio because it starts the stream a lot quicker..... but i wanted a designated WJR app for the one touch listening ..... (problem persists on wifi/3g/edge) will bump IT BACK TO 5 STARS once the update fixes startup.....
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