Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AMZN Mobile LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall the app isn’t terrible. I haven’t experienced any bugs, glitches, or crashes since I began using it. But there’s a lot left to be desired and I can only hope Amz will continue to improve its functionality over time. If you’re markets are at scale then you probably aren’t concerned with the apps downfalls as you most likely have automated most of your business operations and have little use for the mobile platform apart from using it to stay in touch with current affairs when out of office. For smaller retailers, it’s more of an inconvenience as you’re probably checking inventory, pricing, competition, etc. more frequently so the little things like not being able to track your shipments directly from the app, editing inventory/shipments completely, comparing product competition/price fluctuations, etc. All of which becomes rather annoying as it’s much more time consuming on the mobile platform while also leaving out key functions of those processes, so tidying up affairs on a desktop is inevitable. It’s great if you just want to run a quick price check or check the status of your inventory but if you need to make real adjustments ASAP while away from your desktop, you’re better off downloading a desktop browser off the App Store that will allow you to do everything as if on a regular computer. I really hope they make more adjustments to the app to make it more user friendly. The future of business is mobile and it would be great to be able to handle everything on the iPhone/iPad rather than hunkered down to WiFi connection on a laptop or purchasing mobile broadband devices to connect your laptops on the go. Regardless, I’m excited to see what’s in store for the future of the amz business services, especially since the current 3rd party apps are horrendous at the moment.
I really want to love this app. It is amazing when I’m acquiring inventory making it so much easier to see whether something is profitable. And then I discovered that I had the ability to list right then and there. I just came into a huge estate buy of over 4000 books so any way I can make my life easier I will. So the first book no problem but everything after won’t list. So I contacted support who was not helpful, letting me know that I can list from a desktop computer. *sigh*. Anyway I guess I’ll have to keep at it till someone can really help me. Fix that part and I’ll be happy to give it 5 stars
A year later and some of the things I pointed out in my previous review (below) has been taken care of, like seeing all inventory and opening cases. However, we need to see seller feedback reviews. Repricing via inventory page isn’t helpful especially when you have items on sale because it only shows the lowest price and buy box price. If your item is on sale it only shows your original price against the lowest price (which could be your sale price, but you won’t know unless you log into seller central via browser). We should also be able to put items on sale from the inventory page. A lite version of Reports would be awesome...At least being able to see the comparison to last year’s numbers. I love the addition of the product photo studio and B2B Central. Previous Review: I use this app all day, but it needs more features. We need to be able to see all inventory, reprice, check seller reviews and open cases.
Manage Your Amazon Seller Central account with the Amazon Seller App on the go. Stay up-to-date of your orders, inventory, advertising campaigns, and...