Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AMZN Mobile LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Someone decided it was too difficult to flip between accounts on a single app & a business app was needed. Seriously?!? I've been struggling unsuccessfully for 30 minutes to complete the laborious sign in on the business app. Also, I have 1 cell number. Your fantastic new app won't recognize it because it's already used. True!!! That's why it was a breeze to flip between accounts in yesterday's world. It's not necessary to fix something not broken!
I don’t get why they don’t allow us to upgrade to business prime from our phones my phone is what I use all the time for my orders anyway so I don’t even have the app installed on my computer I would order more if I had business prime because regular business is so much more expensive for shipping so I don’t order very much anymore
when a commerce/retail based business does the volume these guys do, and yet still somehow manages to have some of the most responsive and, from my experience at least, genuine eagerness to help customers…well I’m just sayin. They are killin’ it. Keep it up guys! More importantly, though, thank you!
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