Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IDEXX Laboratories · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
“Improvements” on an app should not take away options. Prior to upgrades, this app gave you the ability to email clients directly results and document that communication for future reference. Since a few updates, that ability is gone and when you go to send the results you will only be able to send to your recent phone contacts. I’ve contacted support multiple times and zero response, multiple “updates” since then that do not include reinstalling this feature. Maybe there was a legal issue with sending through the app directly to clients, but I wouldn’t be able to speak to that because I’ve never had a callback to our clinic regarding this issue.
This app WAS useful for looking at lab work results on the fly, especially when trying to keep tabs on time-sensitive cases. However, the rewrite is absolutely terrible and makes the app cause more trouble than it’s worth — a complete time waster. No normal values. They used to be there. That are since removed. Why?! Also, once opened from the app, the results cannot be marked as unread, which used to be handy to allow internal communication with the staff to ensure follow up communication with the doctors and clients. App is slow, awkward, and very disappointing. No fix in sight after complaining about this immediately following the launch of the “new” app we were forced to download. Software is not Idexx’s strong suit.
Improvements have been made but I am still signed out every day and therefore do not get notifications. On newest iOS and app.
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