Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gabriele Oettingen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please allow text resizing and label the obscure little icons (three domains) Yes the video identifies the domains but i forgot since watching it. Now I’m faced with figuring out what an apple means and two others i can’t identify (a pen?)
I love the simple concept of woop for goal setting and am finding it very helpful. This app supports wooping in a very simple, orderly way. I agree with the other reviewer that with a few modifications, the app could be even more useful. I hope the author will take up the woop of talking to users and delivering a next version that can make even more impact. Thank you, love this!
The way it is set up, one is more than likely to create a woop that is a gobbledygook of words because it doesn’t tell you how to phrase it. Easy to fix. Give an example or show how it will be set up. Plus allow it to be edited so it makes sense instead of always ending up a word salad.
WOOP is a science-based mental strategy that people can use to find and fulfill their wishes, set preferences, and change their habits. The app guides...