Dex - Rolodex and Personal CRM

Dana HQ, Inc. · iOS

Dex - Rolodex and Personal CRM

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Dex - Rolodex and Personal CRM screenshot 1Dex - Rolodex and Personal CRM screenshot 2Dex - Rolodex and Personal CRM screenshot 3Dex - Rolodex and Personal CRM screenshot 4Dex - Rolodex and Personal CRM screenshot 5Dex - Rolodex and Personal CRM screenshot 6Dex - Rolodex and Personal CRM screenshot 7Dex - Rolodex and Personal CRM screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Dex - Rolodex and Personal CRM Make?

Monthly Revenue
$10.0K
Annualized estimate
$120.0K
Per Download
$10.00

Platform Performance

🍎iOS
Revenue
$10.0K
Downloads
1.0K
Rating
4.4 ★(244)

Rating Distribution

4.4
★★★★☆
244 reviews
5
9%
4
4%
3
2%
2
4%
1
80%

Top Countries

🇷🇺 RU🇨🇦 CA🇬🇧 GB
Reviews (3)▼
★★☆☆☆Steveofmaine3/1/2025
Love the concept, sadly, does not seem to be accessible with VoiceOver.

I have been looking for an app that does exactly what Dex does and so was very excited to have found this. I am blind and use VoiceOver on both Mac and iOS. Unfortunately, while Dex does work fairly well with VoiceOver on Mac, it does not seem to ,work with VoiceOver on iOS. This is particularly problematic as the mobile app is required to set up some of the sync integrations. My plan is to reach out to the support contact in order to let them know of the issues I've encountered and if/when fixes get made, I'll be happy to update this review. All that said, I love the concept behind Dex and if you're looking for a relationship management service and if you don't rely on VoiceOver, this definitely is something to check out.

★★☆☆☆Glad_e11/23/2023
Perfect except for the loading and syncing

Update: Sadly, I canceled my subscription. The other reviews were spot on. Until the glitches are fixed, it’s not worth using. And I worked with a rep to go over the glitches, paid for an annual subscription, and tried to stick it out. I loved every feature but until the app actually works, what’s the point of paying for it? Original: I bought the annual subscription a couple days ago and I’m already debating if I should have. For $13 a month, it’s my most expensive app and it’s so slow. As I’m typing this, I’m staring at a blank screen on my Mac, waiting for it to load. EVERY update, even an address change, takes a few seconds to save. Syncing across devices takes a few minutes. I deleted a group twice on my iPhone and it keeps reappearing. I love the features though which is why I’m still giving it 4 stars! Like being able to add all my email accounts to one place, seeing connections between people, having a wide range of activity types, a Home Screen that gives me a high level timeline, clean UI, easy to navigate…it’s perfect in every way. Just wish it would load and sync faster.

★★★★★Maddie2287567810/28/2021
Finally - PRM that works for me

I love Dex! I started using it a month ago and have already fully transitioned to use it for all of my personal relationship management (social, family, and professional). I’ve tried several other apps and systems for managing personal relationships (Cloze, Hubspot, Contactually, google contacts, spreadsheets) and this is the best. I especially appreciate the ability to set cadences for follow up to different people and how easily I was able to import contacts from my phone, LinkedIn, and Facebook. It’s also really easy to merge and de-dupe contacts. I love Dex and highly recommend!

Version History (97)▼
3.66.08/5/2026
3.64.07/31/2026
3.63.07/30/2026
3.60.07/22/2026
3.61.07/22/2026
3.58.07/15/2026
3.56.06/10/2026
3.55.06/7/2026
3.54.03/26/2026
3.52.02/25/2026
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Dex is a personal relationship manager and CRM that reminds you to keep in touch with people you would otherwise forget. Visualize, manage, and stay...

iOS App ID
1472132715
Content Rating
4+
Min OS
18.0
Size
168.1 MB
In-App Purchases
Yes
Publisher
Dana HQ, Inc.
US

In-App Purchases (9)

NamePriceType
Premium - Monthly$19.99Monthly
Dex Professional Monthly$34.99Monthly
Professional - Monthly$39.99Monthly
Premium - Quarterly$47.99Quarterly
Professional - Quarterly$79.99Quarterly
Dex Professional Quarterly$79.99Quarterly
Premium - Annual$143.99Yearly
Professional - Annual$239.99Yearly
Dex Professional Yearly$239.99Yearly