Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matias Korhonen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m currently preparing for the Advanced Cicerone exam, and this app has been an invaluable tool for my studies. Information is all up to date and accurate, and the format is easy to navigate.
As a professional brewer I use this regularly when drinking beer and creating recipes. It’s a great app all around!!
Easy to navigate and search. Clear concise style guidelines make it easy to write recipes
The guidelines include vital stats such as OG (original gravity), FG (final gravity), IBU (bitterness), SRM (colour), and ABV readings as well as desc...