Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aetna Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A huge improvement!
Love the update. I didn’t know i had access to these resources. the images are a nice touch.
I see what Aetna is *trying* to do by offering this app, but it falls far short of its goal. The app offers incredibly basic, easily searchable strategies for stress management and work life balance. It also has a place for members to request contact... but it offers no context as to what resources members can contact them for (obviously Aetna thinks that information is aptly shown elsewhere). A better UI would include mirroring the company’s other apps that allow one to see all resources available to an individual. It’s just a pointless brochure-style app at the moment.
Support and resources for your mental well-being. Access information, support and resources to help you manage the issues that impact your work, life...