Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CITGO Petroleum Corp. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the app and the discount for using it but I continually get SSL errors and now it’s telling me I can’t pay at the pump and when I go inside I can’t use the app either. The app is very unstable, so much to the point that my wife, who is all about saving money, won’t use it any longer. It takes me 3 to 5 minutes to get to be able to pump gas if it will even work. Oh and today it told me the pump I was using was not available. To pay at the pump, when I watched a guy use his card while I was waiting to use the same pump. Then my app said the pump wasn’t available for pay at pump. No credit card, just my phone and I couldn’t get gas. I’m about to go back to Mobile inspite of a little higher price. Please get this app straightened out.
Even when you zoom in all the way on the exact location of a station, the app will fail to show the location. Management isn't giving ownership its money's worth. It's plain to see this app is performing terribly. Develop team needs replacement. On the upside, the user experience and user interface for adding payment methods are solid.
The addition of payments capability has made this a much better app. My loyalty number automatically gets added to the transaction and I receive an extra 2 cents rollback. The premier status is also a big win because Triple Tuesday is now worth 18 cents off the price!
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