Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Easy Tiger Apps, LLC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself is great since Apple does not ship iPads with a calculator for an obscure reason but the ads are way too annoying! They pop at the most annoying moment, like in the middle of entering numbers and take the full screen and you must wait until the end of the ad to continue what you are doing…. Then you continue just to get another full screen ad 2 minutes later. As another user said, why don’t you block the ads to be only banners which do not impede the use of the app? I was ready to buy it and then I got 2 ads in less than a minutes right in the middle of a calculation… guys… seriously… that is a deal killer!
I do not recall this app being this bad when I first installed it but over time, it seems to have grown much worse. The developers not only permit ads on the free version but allow ads that totally hijack the application that one cannot close or can only close with difficulty. You spend more time trying to figure out how to close the ads than actually using the calculator. I therefore consider this free version to be a scam and I will not install their paid version with no ads for that reason. Had they provided a free lite version and a more functional paid version, I would have been ready to upgrade this app to a version without ads., had the advertising on the free version been less intrusive and more easily closeable. However, I do not like being bent over in this manner to get me to to pay up for an upgrade, even though the paid version is cheap enough. Either the developers are not monitoring the ads, unlikely, or are actively collaborating to make the advertising to be this annoying in order to sell their paid version I am surprised that Apple has even allowed the developers to get away with this and am considering a complaint to Apple about this! Would have given 0 stars had I had the ability to do so.
I work in homes of clients doing construction and general contracting as well as on industrial job sites bidding big $$ jobs. I installed this calculator on my new iPad mini because I needed something on it to do little bids on this machine when I’m not using my iPad Air. Wow... it is garbage. Locks up after every keystroke because it’s trying to connect to its ad server, plays video ads constantly when connected to WiFi... I get thr need for a banner ad at the bottom that’s static (you did create the app for income, after all), but locking up because it’s priority is fetching ads before functionality of the app itself, where a dev thinks missing inputs from the client is acceptable while loading more ad banners instead of doing this function in the background... the dev obviously isn’t serious about the app and only cares about cranking in as much ad revenue as possible. If I was advertising online and saw my ad on your calculator I’d give my ad agency one chance to remove ads from crap programs like this or I’d fire them because the people who would be relevant customers would never use an app as broken as this, and I’d be wasting my PPI ad dollars on school children and people who didn’t have enough sense to check the App Store for any of the other 50 results for the search term “calculator” and download any other calculator app. At all.
A simple calculator for your iPad with unit & currency converter and multitasking mode. Get it now for free! Calculator Pro main features: - Basic c...
| Name | Price | Type |
|---|---|---|
| Calculator Pro for iPad Full | $0.99 | One-time |
| Premium Weekly with free trial | $0.99 | Weekly |
| Premium Weekly | $0.99 | Weekly |
| Premium Yearly with Free Trial | $19.99 | Yearly |
| Premium Yearly | $19.99 | Yearly |