Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BorderLeap · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I also have to say - ignore the naysayers! It’s unique and very satisfying to play. After I played for a few levels, I happily paid a couple bucks to get rid of the ads and that was completely worth it for the gameplay, having more hints, and supporting a puzzle game that’s not another run-of-the-mill crossword. The levels range from easy to very challenging, and I like that the harder levels aren’t dumbed down. Even if you know what a word is, the puzzle can be tricky if you aren’t sure where the correct letter should come from, presenting a unique little twist on the usual crossword format. The only downside is that it takes sometimes months for new levels to come out, and when they do it’s only a couple at a time and the game is so addicting that the new levels are completed in a day or two. I would love to see more levels coming, or even a daily puzzle. Simply put, I want to play more! :) Of course that’s not worth taking a star off the rating of such a great game.
I find this game fun and challenging. it’s definitely a mental workout sometimes and sometimes the hints are absolutely necessary especially when the terms are words one never heard of. But just a few hints here and there isn’t “cheating;” it just simplifies an otherwise too difficult puzzle and restores the fun factor. The game incorporates relaxing music and I find this to be a highlight of the overall experience, for the gentle music definitely helps me to relax. I do hope that further versions of the game add more tracks of music as I would enjoy more of this kind of “zen” experience. A few things to change: 1. The white “title bar” at the top of the screen is way too big and takes up valuable screen work space. The same information could be stated in just a small corner or narrow band. 2. A little more artistry of the themes would be nice, like subtle pictures in the background and not just solid pastel colors. 3. Maybe more flexibility with the undo function, enabling the player to move letters around when “stuck” would be a good feature. Only two “shots” then you start over is kinda stiff punishment. Finally... there is no such dessert as sherbert! This is unforgivable. Thanks for a great game.
I enjoyed the introductory pack so much that in spite of telling myself the entire time that I would not purchase the remaining packs, I did it anyway. Uh-oh, my bad. I did not take the time to read the categories closely enough, or just did not realize how many levels there would be in each category. I’m still on “World of Sports” and I have never watched most of the categories of sports that are in that section and I now realize I know NOTHING about most of them. Of course, the hints are there, but if you have never heard the terms before they don’t help much. Plus, it’s no fun to have the answers given to you. But I’m getting there. At least I can say I am learning something new all the time! And I am addicted - I just can’t stop playing regardless of how hard it gets!!
“The visuals are gorgeous... typography is stunning... the soundtrack is also tranquil and atmospheric” - AppAdvice "If you’re after a relaxed but ch...
| Name | Price | Type |
|---|---|---|
| 10 Hints | $0.99 | One-time |
| Summertime Level Pack | $0.99 | One-time |
| Pairs of Things Level Pack | $0.99 | One-time |
| All American Level Pack | $0.99 | One-time |
| That's Entertainment! | $0.99 | One-time |
| Challenge 1 Level Pack | $0.99 | One-time |
| 35 Hints | $2.99 | One-time |
| 100 Hints | $4.99 | One-time |
| 250 Hints | $9.99 | One-time |
| Unlimited Pass | $24.99 | One-time |