Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BorderLeap · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is simple and simplistic in its nature yet it is pretty engaging for something to quickly kill time. It saddens me that the developers didn’t really go far with this game and I’m sure the game would be pretty fun had the developers come out with new content. I would love to see more of the packs come out with extensions to others and entirely new packs, outside of that could be different languages to purchase and whatnot. Even new mechanics to enunciate the puzzle aspect like more than two words to figure out or diagonal tile switches would be insane. The minimalistic approach to the game is mesmerizing and soothing to play with. Overall I really enjoy the game. Price is a bit too much for the lack of levels, but personally I don’t mind.
I reinstalled this game to realize that it is now free and has ads... I thought it was fine until I realized that the developers must not care about their fans who paid money to download the game because I hit restore purchases thinking it would remove ads for being a previous owner before it became free but no now I have ads to deal with. Still a very creative game that used to be super fun... without ads that is
I really enjoy this game—it’s casual enough to play when you have a few odd minutes to kill, and it gives your brain a workout! My only complaint/suggestion is that some of the clues are really not good. I know figuring out the antonyms is a big part of the game, but it’s frustrating to not be able to beat a level because the clue is off. Because of this I’ve lost interest for a few weeks at a time. I think the problem is that the syntax of the clues isn’t as consistent or intuitive as it could be. I would suggest patterning the clues after crossword clues: one thing they do is give hints as to what part of speech you are looking for. For example, on level 274 the clue is “amount change”, and the answers are “increase” and “reduce”. The clue implies (to crossword solvers at least) that the antonyms will be nouns, because the clue itself is a noun phrase; however “reduce” isn’t a noun. This discrepancy makes the clue misleading. Making the parts of speech uniform would improve this clue. The clue say “change amount”, which implies action aka verbs. OR “reduce” could be switched to “reduction”, so everything would be a noun. (Thanks for putting up with the novel)
“Antitype’s clever design shines bright, delivering a tricky word puzzler in a minimalist package” — PocketGamer “A word game that stands out from th...