Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MARANATHA BROADCASTING COMPANY, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I often consult the hour by hour data. The video ads have been intrusive, but now they pop up every 2 seconds.
I’ve used WeatherBug for years because I like that the 10 day weather is in a vertical, list format. However the app is painfully slow. I’ve tried other weather apps but the daily weather is always horizontal and I hated having to scroll over to see the whole week. THIS app is exactly what I wanted, simple, vertical list, I can see the whole week without having to scroll left or right, and the temperatures are more accurate than the other apps I’ve used where they would be a good 4-6 degrees off.
Since the update, there is sometimes NO forecast video! Also, the new ads before the videos start are SO ANNOYING! They are the same ads, usually and really annoying! Tonite (Tuesday) the forecast was for Monday night into Tuesday! Trying to get a forecast video for Tuesday night into Wednesday! Also, as someone else pointed out, the forecasts are wrong a large percentage of the time! I depend on the weather for my livelihood and saying it might rain or it might not rain is not helpful. I can say the same thing and I’m not getting PAID to say that! I need to know for sure! I know weather is not an exact science but-come on! With all the radar and tech, get it together!
WFMZ-TV 69News is proud to announce a full featured weather app for the iPhone and iPad platforms. Features • Access to station content specifi...