Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Primis Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Site is much more user friendly than it’s larger competitors, who constantly add layers of (sales) opportunities in the process of trying to do bill pay, transfers, etc.
App fails to give instructions on how to endorse a check completely. If “Primis” isn’t include on the back of a check later that day user will receive a message check was rejected. App fails to tell user why a check is rejected meaning user has to call or chat with a rep. App no longer shows the status of a remote deposited check…pending, when it will clear. Better off depositing checks at a different bank and doing a wire transfer or just not making a mobile deposit. App needs a lot of work.
This is infuriating. I use multiple password managers for work and personal. ALL OTHER banking apps allow you to copy/paste passwords. This is more secure, not less secure. Major tech companies with much higher security needs use these password managers. Also just as infuriating, if I go back and forth between the two apps to manually type the password, it deletes my progress in the Primis app. So my only solution is to write down my password which isn’t very safe, and then type it in. These password managers work fine on browsers, so why this bizarre feature on mobile app?
Are you a branch customer that wants to bank on the go? Our mobile app brings the classic banking experience right to your phone. Keep track of: •...