Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Panteao Productions LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Over the last 2-3 years the web site has changed, the title of the company has changes, the App has changed, the ability to purchase DVDs has gone away and NOW, if I try to download titles for offline viewing, the titles don’t completely download and episodes that DO download are mostly out of order. This is NOT what I call customer service. I’d rather go back to a monthly fee and have the DVDs opportunity back or at least be able to have titles download properly.
When I taught the old app couldn’t get worse, they some how made it worse! It took months to download content that I had already purchased years ago, only now when downloaded, the videos are split into chapter that are treated as separate videos. Not only are they not in order but some just don’t download at all! I’d rather have the videos on VHS!
I ordered my subscription, downloaded the app, then installed. Upon launching for the first time I logged in and found a great assortment of videos to watch. Overall the content is great and its easy to get up and going. I deducted a star because of a few quirky and annoying usability issues. For example, if you are inside a course that has multiple videos there’s no progress noted so you have to go search for the right video in that particular course, and then find your place. Ideally, this would be designed similar to Netflix so when there are multiple videos in a course you can see progress for each one and start where you ended. A second issue is the sensitivity to timeout. If I pause a video, then step away for five minutes the course goes back to the beginning and I must dig through the videos to find where I finished. A third issue is the touch sensitivity when scrolling through the videos that make up a course. If you touch one to swipe left or right (which you must) it launches the video if your swipe isn’t perfect to the touch. Overall, great content with an app that could use some UI updates.
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