Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New York State Office of Information Technology Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A app that is much improved from earlier attempts, but it is still a bit wonky. Pages do not always load correctly and links work for most thing , not all. Should have more Links to regional event providers.
What a disappointment. I was so excited to find this app only to discover it is a disgrace. The content is hollow - basically a table of contents for regions - with no content. What is the use of listing a small description of a region with no links to any details about the region (I.e. restaurants, hotels, history, etc.). It’s like a book with a table of contents and no story. And, I don’t believe the site’s functionality even works either. I did a search for Things To Do and 4 results showed up. I clicked a specific category, did a new search and the same 4 results appeared. Sorry, that is broken. Simply horrible. What a shame too, because it does not take a brain surgeon to simply populate the site with content from the 50+ brochures you could get from a Rest Area along the Thruway. Oh, and by the way, now that I am trying to post this comment, I am going through Hell trying to find a “nickname” that isn’t taken so it will process. Ridiculous!!!!
Had this app for a few years hoping someone might really get it running to its full potential. Just updated the app on my iPad two days ago but, when I tap on an attraction then try to go back to the previous screen, there is no way to do that. Despite the claims on the App Store page where it says “works with this iPad.” On my phone (an iPhone) there is a little “back” arrow in the top left corner. On the iPad...nothing. So I have to close and reopen the app every time I want to go back or search a different attraction. Also, it needs some help with locations. I tried to search the Catskills and it only let me search within NYC. If you’re going to have celebrities such as Bobby D promoting your product, at least save yourself and him the embarrassment and be sure that it’s up to snuff.
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