Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The MATCH: National Resident Matching Program · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a must have for anybody applying for residency. It’s quick and easier to navigate through all the programs during the application process vs using ERAS. You really need to invest some time during application season and research each program before applying, and this app is extremely helpful.
Some programs cannot be found from the listing. On the “interview” section, starting times should be fixed at the time zone where the interview will be actually conducted, not the time zone where users input information.
It’s not the most user friendly app. There should be more ways to sort your programs, such as by low/mid/high tier, which have offered you interviews, etc. Also, I assumed the app would come with a calendar that clearly shows you which dates you’re interviewing so you can quickly refer to it when scheduling but it’s also missing that. Hopefully it will be more helpful when making the rank list but not so much when scheduling interviews.
The MATCH® Program Rating and Interview Scheduling Manager, or The Match PRISM®, is a free downloadable tool from the National Resident Matching Progr...